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What is sustainable fashion?

What does sustainable mean to you? It seems the terms sustainable fashion, ethically produced apparel, socially responsible manufacturing and others are everywhere lately.  Since we don’t yet have precise definitions they mean different things to different people, and while we are each doing our best on behalf of our planet and society, it seems helpful to clarify what it means here at Goddess Gear. 

Three elements meaningful to me when thinking about sustainability are people, planet, and product and they are intertwined. There is no point in producing the lowest impact garment possible if it does not fit well, delight its wearer, and serve its intended function for years. By the same token a darling dress that only survives three wearings and ends up in a landfill because it is produced from flimsy polyester serves no one. If the person cutting and sewing a garment is poorly paid, works in dangerous conditions or is treated unethically we all have failed. Choosing quality natural fiber textiles that will last, designing thoughtfully, and keeping production local all contribute to supporting the health of our planet and each other.

To learn more about the natural fibers we use and their ecological considerations please visit our fabrics page. For information on how we produce our garments please visit our production process page.